1. Set clear objectives
The first question we always ask our clients is “What is your measure of success?” Each event should be tailored to clearly meet your objectives and not one that has all the bells and whistles but does not fit the criteria for success.
Event objectives should be SMART: Specific, Measurable, Achievable, Realistic and Timely. Objectives keep events on track; define them and return to them often.
2. Market and Promote your virtual event
It cannot be emphasized enough that sufficient leadtime should be allocated to market your event to your target audience. On average, there should be about 2 months to market the event before it goes live.
3. Engage your attendees
Visitors to your event are looking to engage with the brand-owners and not to attend “just an e-lecture”. Interactive features like a networking lounge where visitors and brand-owners can seek each other out to have a chat or to implement a scavenger hunt style game to encourage visitors to explore and engage with various functionalities of the virtual event.